Vérité.
AI consultancy

Part of your team, shaped by your needs

We identify practical AI use cases, build them with you, and keep them running — freeing you up to focus on the business.

Find · Implement · Maintain — evidence over hype, every step.

Between us, we've worked at

Introduction

What is Vérité?

Think of us as an AI team you don't have to hire. We work alongside you to find where AI genuinely helps, build it hands-on, and stay on to keep it delivering — so you get real results, not hype.

Who we are

A dedicated AI consultancy for small and mid-sized businesses — practical delivery, not hype.

What we do

End to end: we scope the AI opportunity that's right for your business, build it, and keep it delivering after launch.

Why now

AI's moved beyond search and lookup — it now runs the processes that used to take whole teams. The businesses already using it can do more, with less. The ones that don't will be left behind.

The opportunity

Why you need AI consulting

The problem

AI is evolving faster than most businesses can track, and few have anyone dedicated to actually understanding what it can do. Without that, it's hard to spot the use cases worth building.

Cost of inaction

The advantage compounds regardless of sector: businesses move faster, do more with fewer people, and turn that efficiency into more customers. Every month you wait, that gap gets harder to close.

Cost of doing it badly

Wasted spend on tools nobody uses to their full potential, exposure to data and security risk, and low-quality content reaching customers — AI theatre without results, and without metrics to prove it.

Vérité is the bridge from "interested in AI" to getting real value from it — pragmatic, accountable, built around your business.

Our approach

How we work

Discovery

~2 weeks

We cut through the hype, educate your team, and prioritise the use cases specific to your business.

Output: a prioritised roadmap.

Implementation

~1–2 months

We build the highest-priority use cases hands-on — practical delivery, not slideware.

Output: live AI workflows.

Maintenance

Ongoing

Ongoing, retainer-based support — keeping solutions running and evolving as your business grows.

Output: a lasting partnership.
Track record

Experience

Our experience comes from inside real companies — embedded in the team, close to the day-to-day, building AI solutions that genuinely work for them in practice.

Most-used skills across the 140-person company

Skill discovery & design

Product Comms & Marketing

We identified the distinct workflows across the release-to-marketing arc and built a suite of Claude skills to cover each — from release notes to launch messaging — all deployed into Slack.

Drives roadmap planning with zero manual overhead

Reporting automation

Sales Reporting

Product needed to know which features drove live sales deals, but the signal lived nowhere analysable. We built it from zero — Claude connectors pulling HubSpot, sales inputs and other sources into a self-refreshing weekly dashboard.

100+ analyst hours freed a quarter

Setup & integration

Automated reporting

Reporting relied on analysts running everything by hand. We built scripts, hosted in GitHub and connected to the external source systems, that pulled the data, ran the analysis and produced the insights, visuals and slides automatically.

The team

Who you'll work with

Joe MacGuffog

Joe MacGuffog

Strategy & Business Process Design

Strategy consultant with 7 years experience within leading UK start-ups and management consultancy. Expertise building automations to enhance product and marketing teams.

Sam MacGuffog

Sam MacGuffog

Workflow Implementation & Analytics

Data professional with deep experience across data and customer-facing work, specialised in spotting the highest-value opportunities and using AI to streamline inefficient processes.

We bring strategy, storytelling, AI and implementation to the table — and the credibility to back all of it.

Get started

Get in touch

Email us at enquiries@verite-consulting.com and we'll set up a short call to talk through where AI could help your business. Expect a reply within two business days.

Start a conversation